When video conferencing first came on the commercial scene in the 1980s, a number of companies were understandably excited about the opportunity to dominate the landscape. But technology back then was not as advanced as it is today. The solutions brought to market by most competitors were heavy and complex hardware systems, designed to be implemented within a single special conference room or board room.
Naturally, these systems were outrageously expensive, and they required expert assistance and ongoing management by specialized IT teams. The result was that only a fraction of conference rooms in the world, belonging to businesses with massive budgets, were actually equipped to handle video conferencing during meetings. And even for those companies, the necessity of engaging IT every time you wanted to hold a video conference quickly became a hassle.
Rattling off a few hurried responses to emails on the top of the pile is how many modern workers start their days. While it’s tempting to communicate this way, something is undeniably lost.
Many global businesses have discovered that video conferencing helps foster creativity, improve rapport, build trust and encourage dialogue among team members. It also makes remote brainstorming sessions, check-ins and strategy discussions easier and more personable than they’d be over a conference call. Not only can a video conferencing tool contribute to a healthy corporate culture, but today’s tools are also more convenient and can increase the efficiency of workers who already have a full plate.
It’s not complicated. We are in a rapidly growing and mobile society, but we still crave face-to-face contact with our colleagues, coworkers and friends. Video conferencing meets that need.
Historically, buying a video conferencing setup simply wasn’t in the cards for most small businesses and startups. Today, revolutionary products like Highfive are rewriting the rules for countless businesses across the globe because they offer the capability to engage in face-to-face conversation affordably and simply.