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Making Something Beautiful: Paint Nite Stays Connected with Highfive's Face-to-Face Video Conferencing

“We no longer use landlines for our company...They’re outdated, and if you’re going to have a conversation, it needs to be face-to-face.”

-Dana Gould, Project Manager at Paint Nite

problem

A team separated by geographic distance

Creative entertainment company Paint Nite is based in Boston, but a flexible work schedule, remote workers and licensees around the globe meant that their workforce didn’t have a way to easily communicate and collaborate with one another.

solution

Highfive for everyone, everywhere

After a quick adoption process, Paint Nite employees were off and running with Highfive, using it to quickly check in with team members across offices or even work entirely from home.

result

Cost savings, more quality hires and increased productivity

Ditching landlines in place of Highfive helped Paint Nite make the most of their budget, while the ease of working remotely enabled the company to hire the most qualified talent regardless of location. And overall, the team found that an easy way to connect and communicate led to a rise in efficiency.

INDUSTRY

Creative entertainment

HEADQUARTERS

Boston

LOCATION

Worldwide

EMPLOYEE COUNT

1000

USE CASES

Team meetings, training sessions, collaboration

problem

Finding a Flexible, Visual Way to Collaborate and Grow

“We want people to work where they are productive, but there are some conversations that are a lot easier to have face-to-face,” Dana Gould, Project Manager at Paint Nite, said. “We also have an open office where most people are sitting around and talking at tables rather than in conference rooms. We needed a way to bring that flexibility to everyone in the company, whether we’re painting together across time zones or trying to check in with the engineering team.”

Painting parties have taken the world by storm, and Boston-based company Paint Nite is a pioneer of the concept, encouraging people of all skill levels to tap into their artistic side and join their friends for a creative night out at their favorite local bistro.

Paint Nite often works with artists and small business owners across the globe through their licensee model. The team also embraces flexible work options for workers in their home office in Boston. At times, that means a large percent of their workforce is working from somewhere other than the office. But as their employee numbers quickly swelled from 10 to 100 employees in two years, they grew increasingly concerned. How could they maintain their close-knit culture while giving employees the flexibility they needed?

With this in mind, the Paint Nite team looked into different options for keeping in touch. They wanted to get away from a reliance on phone calls because they didn’t capture nonverbal communication. But with every tool they tried, things only seemed to get more complicated.

“We were trying to make communicating with remote workers and across offices easy with conference calls, Skype and so many other systems,” Gould said. “It ended up feeling like a slapstick comedy, which isn’t okay when you’re working on multimillion dollar projects!”

Finally, Paint Nite’s CTO stumbled on Highfive and, after looking at the cost and reviews, he decided to give it a try.

solution

Video Conferencing that Can Go the Distance

“When I’m working with my team, instead of putting out five different meeting invitations for five different projects, I have one URL,” Gould said. “People can just jump on and off for our daily scrums without confusion. Our team uses it constantly.”

After a quick installation of Highfive devices in each conference room of their office and a fast and easy software download, all it took was a brief training session to get the company’s tech-savvy employees on board. And within just weeks of introducing Highfive video conferencing, the adoption rate in the company reached 100 percent. Instead of juggling different conference lines or struggling with bad connections, Paint Nite’s teams are able to get in touch with one another — and outside consultants and partners — seamlessly and instantaneously.

“When I’m working with my team, instead of putting out five different meeting invitations for five different projects, I have one URL,” Gould said. “People can just jump on and off for our daily scrums without confusion. Our team uses it constantly.”

Highfive video conferencing has also opened up doors to new possibilities for Paint Nite. With the ability to work from anywhere in the world, they’ve been able to accommodate schedules for parents and people tied to certain locations.

“We have team members who have been instrumental in larger projects who we wouldn’t have been able to hire without Highfive,” Gould explained. “Our engineering and marketing teams are using it every day. People with young children can have flexible schedules. People can be successful in an environment that works for them.”

result

A Productive, Talented, Disperse-But-Connected Workplace

“We no longer use landlines for our company,” Gould said. “Our CTO told us, ‘No phones ever.’ They’re outdated, and if you’re going to have a conversation, it needs to be face-to-face.”

Highfive has completely changed the way Paint Nite communicates at work. With a seamless way to collaborate on projects, the team has been empowered to ditch costly and outdated tools.

“We no longer use landlines for our company,” Gould said. “Our CTO told us, ‘No phones ever.’ They’re outdated, and if you’re going to have a conversation, it needs to be face-to-face.”

Furthermore, the ability to ensure that remote workers can fully contribute to the company means that job candidates who are a perfect fit can be brought on board regardless of location, leading to a boost in employee quality. And better communication tools help the Paint Nite team collaborate more easily despite the fact that they’re a dispersed workforce, making for a happy, efficient team.

“You can see people’s body language and communicate a lot more clearly,” Gould said. “Highfive lets us work together just like we would if we were standing next to one another. Any conversation that isn’t happening in our building is happening on Highfive.”